CTRL+FREQ / VISUAL IDENTITYVOL. 001
The independent broadcast system
CTRL
+FREQ
TRANSMISSION 001 / SIGNAL MANUAL“Style isn’t static; it pulses.”
A street-signal identity for sound, style, and the people tuned in.
CONTROL THE SIGNAL
FIND YOUR FREQUENCY
01 / THE SIGNALCTRL+FREQ
Brand essence
Wear the
broadcast.
CTRL+FREQ is an apparel station: a place where analog sound culture, streetwear, collectible design, and community frequency converge.
Signal
Messages that find their audience.
Messages that find their audience.
Loop
Repetition sharpened into craft.
Repetition sharpened into craft.
Voltage
Energy with a playful human face.
Energy with a playful human face.
02 / BRAND CODEFREQUENCY: PERSONAL
The central idea
Identity is
signal.
Every object should feel like proof of reception: a tee, a patch, a poster, a playlist, a sticker on a flight case.
CTRL+FREQ
The **Oval Stamp** is the everyday signature: caps, labels, sleeve hits, stickers, and small placements.
MARK_01 / HERITAGE
The **Frequency Bar** organizes space in product data, web modules, and garment graphics.
MARK_02 / SIGNAL
Access signal
QR
WAVE
WAVE
The **Access Badge** opens playlists, event RSVP, capsule notes, and early-drop access.
MARK_03 / ENTRY
03 / COLOR FREQUENCIESPRINT / WEB / OBJECTS
Default palette
Warm paper.
Deep signal.
Tournament
Cream
Cream
#F4E9D2Sideline
Navy
Navy
#101425Cupholder
Red
Red
#9B1018Needle
Silver
Silver
#B8B4ACBROADCAST HERITAGE
Cream / Navy / Red
Main storefront and first capsule.
Cream / Navy / Red
Main storefront and first capsule.
NIGHT TRANSMISSION
Black / Cream / Silver
DJ sets, events, and sound content.
Black / Cream / Silver
DJ sets, events, and sound content.
SOFT FREQUENCY
Cream / Silver / Gold
VeeVee curation and collector editions.
Cream / Silver / Gold
VeeVee curation and collector editions.